White
3D Motion Graphic (8 sec)
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About
One of my favorites Japan designer, Kenya Hara, who is the master of using “white”. In his book “White”, he mentioned, “The core of communication in Japanese culture is “emptiness,” which exists together with that concept called “white.” White is not just a color, it is also a status of design, “In some cases, white denotes “emptiness.” White as non-color transforms into a symbol of nonbeing. Yet emptiness doesn’t mean “nothingness” or “energy-less”; rather, in many cases, it indicates a condition, which will likely be filled with content in the future. On the basis of this assumption, the application of white is able to create a forceful energy for communication”
Produce
School of Visual Arts
